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Boutique fitness muscles in on prime real estate

Featured In: CNBC.

By Diana Olick 

It’s hard to tell which is more powerful — the beat from 8 a.m. high-intensity circuit training class at the Fhitting Room on Manhattan’s West 19th Street, or the pounding of the sledgehammers six blocks north in what will be the new penthouse corporate headquarters of Peloton, a live-streaming, indoor cycling start-up.